Insights
Notes from the field
Short, practical essays from the SoftHouse Advisory team. Written because we'd rather publish what we actually think than what's fashionable.
Why most AI strategies fail, and what to do instead
The gap between AI ambition and AI reality is widening. Here's what separates the organisations that actually ship from the ones that stall.
Agentic AI, beyond the hype
Everyone is talking about AI agents. We're building them. Here's what we've learned about what works, what doesn't, and what's actually ready for production.
The delivery playbook for 2026
Software delivery changed fundamentally in 2025 as AI-assisted development went from curiosity to default. Your engineering practices need to catch up.